The Oakland Athletics is the best example of the importance of data analysis. This is the team that Billy Beane managed to get to the playoffs using a very modest budget. This feat inspired the book Moneyball 슈어맨. Today, analytics software can monitor multiple games electronically and allows for viewing videos from different teams. It’s not just the baseball teams that benefit from this technology.
Data from customer engagement also extends to the stadium, where teams can use electronic ticketing — or even fingerprint or retina scans — to understand fan movements. The most innovative teams are already using these methods. The New England Patriots have a range of prices for fans, from when they purchase tickets to what they buy at the pro shop. With the help of Kraft Analytics Group, they can calculate these numbers to predict everything from ticket pricing and staffing on game days.
Analytics data also help teams increase beer sales and reduce congestion at stadium parking lots. This leads to an opportunity in sports analytics, mapping the behavior of a fan outside the stadium. Connecting with other stakeholders, such as payment providers, retailers, and telecom companies could allow sports teams to understand better the fan’s behavior before and after they leave. It could send them key messages about games or special offers. This data could also help municipalities to control crowds.
We have seen the impact of large amounts of knowledge and analysis on many businesses’ operations. Recognizing the importance of large-scale information analytics programs and the actual scope of information evaluation, analytics is being used by the sports industry. As we converse, it is clear that the world of sports is improving its capabilities by using sports analytics.
Analyzing sports activities could be roughly translated as using sports data, such as players’ stats, climate conditions, pitch information, etc., to build predictive models for making informed decisions. Enhancing group performance is the first goal of sports evaluation. Analyzing sports activities is also used for understanding and maintaining large teams’ fan bases. To collect data about players, sports analyzers use wearable devices. Adidas created the wearable machine miCoach. This gadget connects to players’ jersey data, such as pace, heart rate, and acceleration.
Video analytics can also increasingly collect data on various sports activities. SportsVU was a company that installed six cameras in the arena for the NBA game. With superior metrics, they could produce detailed information about which transfers and shots work best for each player. These analyses enable groups to create recreation methods compatible with their players’ strengths.
There is no doubt that sports analysis will continue to evolve. Strategies for the sport will depend more on the evaluation results than their instinct. The next breakthrough in sports analytics is predicting a player’s psychological ability to regulate the rigors and skills of professional sports activities. Already, research is being done on the link between emotions and performance in the area.
The current evaluation shouldn’t be used to determine an athlete’s desire for the title of a top performer. The lack of these features can lead to draft failures. When you consider the cost at which sports analytics have grown to correct this situation, it’s clear that more information-driven developments in sports can be expected in the future.